A craft whisky born in a serene land of clear waters and gentle light.
One of a Kind
Surrounded by the rich natural landscape of Notsu, Oita Prefecture,
a craft whisky is born—one that can be created nowhere else.
Gentle breezes flow through Notsu Town in Usuki City, where the beauty of the four seasons unfolds throughout the year.
Shaped by the area’s mild climate and pure, clear water, this whisky carries a story that can only be found here.
Drawing on the long history of Fujii Shuzo and the natural terroir of its surroundings,
each drop captures the harmony between tradition and nature.
The result is a whisky that is truly one of a kind.
A taste found nowhere else—waiting to be discovered by you.
Brewing in Harmony
In harmony with our craftsmen and the natural world,
we pour our hearts into every drop.
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01. Commitment to Ingredients
Nature, Just as It Is
An Authentic Taste Shaped by the LandWe use locally grown rice from Notsu, nurtured by the pure waters of the Notsu River, and brew it with that same clear water.
By carefully selecting Notsu-grown rice and barley from Oita Prefecture, we create a harmonious balance of local ingredients that brings depth and character to the whisky.
Every step is guided by respect for the region and its natural gifts, resulting in an authentic taste that truly reflects the land.
Enjoy the richness born from nature, crafted with sincerity and care.
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02. Commitment to Fermentation
Drawing on the Art of Sake Brewing
Crafting Depth and Character Through FermentationBuilding on the fermentation techniques refined through generations of sake and authentic shochu making, we continue to explore and innovate in pursuit of a whisky that is truly one of a kind.
Through careful research and dedication, we challenge ourselves to create a high-quality whisky with depth, balance, and character—one that reflects both our heritage and our spirit of exploration.
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03. Commitment to Distillation
Distillation Shaped by 150 Years of Craft
A Method Refined Through Independent ResearchDrawing on distillation expertise built over more than 150 years, we pursue our own research to develop a distinctive approach to whisky making.
Through collaborative research with the Oita Prefectural Industrial Science and Technology Center, we challenge ourselves to create whisky using an original fermentation and distillation method.
From this ongoing exploration emerges the unique character of NO-2—a flavor shaped by tradition, science, and curiosity. We invite you to discover the taste born from this challenge.
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04. Commitment to Maturation
Aging Within 150 Years of History
Stored in the Historic Meiji StorehouseFounded in 1872, the historic Meiji Storehouse has been carefully preserved and passed down through generations.
Built in the Meiji era, this traditional warehouse offers a unique environment shaped by time—its atmosphere, temperature, and humidity creating ideal conditions for maturation.
Within this distinctive setting, the whisky slowly develops depth and complexity, gaining a character that cannot be replicated elsewhere.
Time, place, and tradition come together to shape a flavor found only here.
Supreme Excellence
Rich Sweetness and Deep, Layered Body
A well-defined sweetness unfolds alongside layers of deep, resonant richness.
On the palate, the flavors open gradually, revealing complexity and balance with every moment.
The finish is gentle and refined, lingering calmly and comfortably long after the last sip—
a quiet expression of depth, harmony, and craftsmanship at its peak.
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A Fresh Character to Be Enjoyed Only Now
Notsu New Pot
200ml / Alcohol content: 53%
¥2,000(Excluding tax)
Buy Now -
Coming
soonScheduled for Release
in Spring 2029Notsu Regular
Vacuum Distillation (Spring 2029)
Ever Evolving
Building on 150 Years of Tradition, We Take a New Step Forward
Rooted in generations of distillation expertise and shaped by the rich natural surroundings of Notsu,
we craft a whisky that carries the pride of its region in every sip.
Honoring tradition while embracing progress,
this is a glass that reflects both where we come from—and where we are going.
A Distillery in a Land of Clear Waters and Shining Light
Fujii Shuzo Co., Ltd.
For more than 150 years, Fujii Shuzo has walked a path shaped by tradition, craftsmanship, and dedication.
Passing down the skills and passion of its brewers through generations, the distillery has continually sought to refine its craft—embracing new ingredients and techniques in the pursuit of ever better spirits.
Its commitment to quality has been recognized through international awards, earned on the global stage.
Now, drawing on the distillation expertise cultivated as a long-established shochu producer,
Fujii Shuzo takes on a new challenge—stepping boldly into the world of whisky.
With gratitude for the rich blessings of Notsu,
we are committed to sharing its flavors and history across Japan and around the world.
With unwavering passion, we continue to pour our hearts into every single drop,
dedicated to delivering the finest glass—today, tomorrow, and for generations to come.